Part literary criticism, part media analysis, part marketing handbook, this exploration provides a refreshingly new take on the Zapatistas. Very little has been documented about Zapatismo: the ideologies, organising, methodologies and communications stategies of the movement. Weaving togther varied elements of poetics and symbolism, Zapatismo has emerged as something entirely new, a resolutely radical public relations campaign for human liberation. Jeff Conant offers an engaging and innovative tool for organisers and educators to understand how the Zapatista strategy works.
About the book
Part literary criticism, part media analysis, part marketing handbook, this exploration provides a refreshingly new take on the Zapatistas. Very little has been documented about Zapatismo: the ideologies, organising, methodologies and communications stategies of the movement. Weaving togther varied elements of poetics and symbolism, Zapatismo has emerged as something entirely new, a resolutely radical public relations campaign for human liberation. Jeff Conant offers an engaging and innovative tool for organisers and educators to understand how the Zapatista strategy works.