Adapt Ambient Advertising
ISBN-13: 9781904915317
Subjects: Business & Management
Publisher: Southbank Publishing
Publisher Imprint: Southbank Publishing
Publication Date: 15-01-2009
Format: Hardback
Availability: Out of stock
£19.99
About the book
In this age of advertisement overload, companies are constantly trying to capture the attention of jaded consumers. Enter ambient advertising, the increasingly popular way of making the consumers sit up and take notice. Ambient ads are highly contextual and intrusive, and appear everywhere in public places, from shop floors, petrol stations, in toilets, on escalators and on buildings. This book shows the best use of ambient advertising based on clever, well-executed concepts that engage passers-by, make them stop and smile - and which also gets the message across.