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And Then There's This

How Stories Live and Die in Viral Culture

ISBN-13: 9780670020843

Contributor(s): Bill Wasik

Subjects: Popular Culture

Publisher: PENGUIN RANDOM HOUSE GROUP

Publisher Imprint: Viking Press USA

Publication Date: 09-07-2009

Format: Hardback

Availability: Out of stock

£18.99

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About the book

A journey along the unexplored frontier of the churning and rambunctious viral culture. Covering this world - watching new bands promote themselves, reporting on a website contest while secretly entering it and creating a site that aggregates all blog smears against the presidential candidates - Bill Wasik ends up conducting six experiments. He doesn't always get the results he expected, but along the way he meets a cast of characters who are capable of getting their information into people's brains - and they're not who readers might think.