From the backrooms of Congress to his pioneering work covering business for NPR, Sonari Glinton has often been the only Black man reporting on major news events. He noticed how economists love to talk about the free market, but how can a market be free if a huge swath of the population is not allowed to participate fully in it? This book takes on economic tropes and turns them on their head, simply by adding a Black perspective. His book reveals how companies like McDonald's and Toyota finally found success when they decided to no longer ignore Black consumers, but embrace them. How the Black economy has long been built on automobiles. Why the sports world is actually among the least open to Blacks. How the data shows that Black women business owners are in fact the best bets on Wall Street. In a journey that takes the reader from the boardrooms of Fortune 500 companies to the floor of the auto factories of Detroit to the tennis courts in Chicago where future leaders are being moulded, this book will change how readers view the world. Blackonomics shares essential stories that are both enlightening and entertaining, to show why racism is bad for business - and how diversity has always been the hidden key to business success. The book will give people information and courage to get off their butts and make necessary change in our economy and society - for everyone's benefit.
