Colour has always been emphasised and highly valued in brand design because of its significant role in visual effects, psychological impact, brand character, and other properties of branding. Color Matters - Branding & Identity is a vibrant exploration of the subject of colour in branding, with more than 100 works including corporate promotions, events, meetings, individual projects and more. The works featured in this book express the dynamic possibilities of visual language through the careful application of colour, and illustrates how it can be used in various ways.
About the book
Colour has always been emphasised and highly valued in brand design because of its significant role in visual effects, psychological impact, brand character, and other properties of branding. Color Matters - Branding & Identity is a vibrant exploration of the subject of colour in branding, with more than 100 works including corporate promotions, events, meetings, individual projects and more. The works featured in this book express the dynamic possibilities of visual language through the careful application of colour, and illustrates how it can be used in various ways.