In the age of online shopping, how can the physical stores attract shoppers, stimulate buying behaviour and defeat virtual stores? Impressive visual merchandising design may help to fix this problem, for it can not only lure the customers through the door, but also create and reinforce the unique image of stores and brands so as to anchor them in customer's minds. No matter if you are a designer seeking a spark of inspiration, or a shop manager looking for integrated visual design this collection will serve you well.
About the book
In the age of online shopping, how can the physical stores attract shoppers, stimulate buying behaviour and defeat virtual stores? Impressive visual merchandising design may help to fix this problem, for it can not only lure the customers through the door, but also create and reinforce the unique image of stores and brands so as to anchor them in customer's minds. No matter if you are a designer seeking a spark of inspiration, or a shop manager looking for integrated visual design this collection will serve you well.