Just one single element of a company s brand identity, a logo is rarely changed when established. For this reason a good design must balance current trends with classic appeal all the while reflecting the values of the client for whom its expression becomes synonymous. Branding Element Logos illuminates the art of logo creation in the hands of skilled designers who rarely get it wrong.
About the book
Just one single element of a company s brand identity, a logo is rarely changed when established. For this reason a good design must balance current trends with classic appeal all the while reflecting the values of the client for whom its expression becomes synonymous. Branding Element Logos illuminates the art of logo creation in the hands of skilled designers who rarely get it wrong.