Monochrome
Black & White in Branding
ISBN-13: 9781584235422
Subjects: AKC
Publisher: Gingko Press
Publisher Imprint: Gingko Press
Publication Date: 17-04-2014
Format: Hardback
Availability: In stock
£34.50
About the book
Stylish, noteworthy and elegant, black and white is the preferred formal attire of brands, logos and typefaces. As a result, designers keep coming back to explore their nuances and create original compositions integrating type, illustration, photography and more. The contrast evokes a wide range of consumer reactions depending on strategy. Monochrome explores this iconic combination's versatility across a wide range of identity work including advertising, graphic and promotional design.