Modern-day cryptic symbols and mysterious codes are no longer just the tools of secret societies and spies; skilled graphic designers use them constantly, creating new visual languages for branding, logotypes, and company identities. Symbols in Graphic Design is your own illustrated codebook to these logos, glyphs, and other motifs. This exhaustive resource lays out basic symbols, their meanings, and their histories before delving into a collection of modern projects ranging from restaurant and clothing identities to personal brands, promotional materials, and even city branding projects.
About the book
Modern-day cryptic symbols and mysterious codes are no longer just the tools of secret societies and spies; skilled graphic designers use them constantly, creating new visual languages for branding, logotypes, and company identities. Symbols in Graphic Design is your own illustrated codebook to these logos, glyphs, and other motifs. This exhaustive resource lays out basic symbols, their meanings, and their histories before delving into a collection of modern projects ranging from restaurant and clothing identities to personal brands, promotional materials, and even city branding projects.