Indian Advertising captures the evolution of the profession from 1950 to the present. Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession over the years. The book covers socio-economic aspects that influence the profession and also showcases advertising - the good and the not-so-good, through each decade covered.
About the book
Indian Advertising captures the evolution of the profession from 1950 to the present. Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession over the years. The book covers socio-economic aspects that influence the profession and also showcases advertising - the good and the not-so-good, through each decade covered.