Indian Advertising

by Arun Chaudhuri
Indian Advertising
  • ISBN-13: 9789383098477
  • Author(s): Arun Chaudhuri
  • Subject: Advertising|sales & marketing: advertising
  • Publisher: Kodansha Europe Head Office
  • Imprint: Niyogi Books
  • Publication Date: 26-02-2015
  • Format: p/b

Availability: No longer supplied by us

£14.00
Indian Advertising captures the evolution of the profession from 1950 to the present. Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession over the years. The book covers socio-economic aspects that influence the profession and also showcases advertising - the good and the not-so-good, through each decade covered.
About the book

Indian Advertising captures the evolution of the profession from 1950 to the present. Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession over the years. The book covers socio-economic aspects that influence the profession and also showcases advertising - the good and the not-so-good, through each decade covered.