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Junior

Writing Your Way Ahead in Advertising

ISBN-13: 9781576879122

Author(s): Thomas Kemeny

Subjects: KJSA

Publisher: Simon And Schuster Group USA

Publisher Imprint: Powerhouse Books

Publication Date: 14-05-2019

Format: Hardback

Availability: In stock

£28.99

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About the book

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy - everything from headlines to scripts to experiential activations - giving readers a lesson on a language we all thought we already knew.

Junior

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