In Dream First, Details Later, Ellen will show you how one flash of inspiration led to the development of an internationally-recognised workwear brand, despite taking a hundred hockey sticks to the face along the way. Hedley & Bennett aprons, with the iconic ampersand patch in the corner, are seen everywhere, from the Food Network and Chef's Table, to Google, SpaceX, Shake Shack, Sweetgreen, and tens of thousands of restaurants and home kitchens. Now, Ellen is showing creatives, makers, and doers with big dreams how to leap into the unknown, take the blows, and stick the landing.
About the book
In Dream First, Details Later, Ellen will show you how one flash of inspiration led to the development of an internationally-recognised workwear brand, despite taking a hundred hockey sticks to the face along the way. Hedley & Bennett aprons, with the iconic ampersand patch in the corner, are seen everywhere, from the Food Network and Chef's Table, to Google, SpaceX, Shake Shack, Sweetgreen, and tens of thousands of restaurants and home kitchens. Now, Ellen is showing creatives, makers, and doers with big dreams how to leap into the unknown, take the blows, and stick the landing.