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Obsessed

Building a Brand People Love from Day One

ISBN-13: 9780593084311

Author(s): Emily Heyward

Subjects: Business Management

Publisher: PENGUIN RANDOM HOUSE GROUP

Publisher Imprint: Portfolio

Publication Date: 11-06-2020

Format: Hardback

Availability: In stock

£24.99

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About the book

The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new millennial brands like Casper, Allbirds, Sweetgreen, Everlane, and more successfully build devoted fan followings right out of the gate. Whether you re starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.

Obsessed

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