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The Everything Token

How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

ISBN-13: 9780593545102

Author(s): Steve Kaczynski

Subjects: KJ

Publisher: PENGUIN RANDOM HOUSE GROUP

Publisher Imprint: Portfolio

Publication Date: 23-01-2024

Format: Hardback

Availability: In stock

£18.99
The Everything Token

About the book

NFTs aren't just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. Kominers and Kaczynski have created a framework that explains what NFTs are, why they're valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands. Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business.