Zac Bissonnette explores what happened when a stuffed animal took over America and turned a college dropout into a billionaire. Beanie Babies drove millions of people into a greed-fuelled frenzy as they chased the rarest Beanie Babies, whose values escalated weekly in the late 1990s. The Great Beanie Baby Bubble tells the inspiring yet tragic story of Ty Warner, creator of Beanie Babies and one of America's most enigmatic self-made tycoons. Sometimes called the 'Steve Jobs of plush' by his employees, he obsessed over every detail of every animal.