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Competition Demystified

A Radically Simplified Approach to Business Strategy

ISBN-13: 9781591841807

Contributor(s): Bruce Greenwald (author), Kahn Judd (author)

Subjects: Business & Management

Publisher: PENGUIN RANDOM HOUSE GROUP

Publisher Imprint: Portfolio

Publication Date: 08-11-2007

Format: Paperback

Availability: In stock

£21.99

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About the book

Bruce Greenwald, one of America's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface.

Competition Demystified

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