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Talk Triggers

ISBN-13: 9780525537274

Contributor(s): Jay Baer (author), Daniel Lemin (author)

Subjects: Business & Management

Publisher: PENGUIN RANDOM HOUSE GROUP

Publisher Imprint: Portfolio

Publication Date: 02-10-2018

Format: Hardback

Availability: In stock

£24.99

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About the book

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realisation that same is lame.

Talk Triggers

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