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The Curse of the Mogul

What's Wrong with the World's Leading Media Companies

ISBN-13: 9781591843900

Contributor(s): Jonathan A. Knee (author), Bruce C. Greenwald (author), Ava Seave (author)

Subjects: Business & Management

Publisher: PENGUIN RANDOM HOUSE GROUP

Publisher Imprint: Portfolio

Publication Date: 28-04-2011

Format: Paperback

Availability: In stock

£21.99

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About the book

It's no accident that CEOs of media conglomerates try to conceal their bottom-line performance with empty catchphrases such as 'content is king' and 'media convergence'. For as soon as the glamour and buzzwords are stripped away, it becomes clear that these companies have been unable to deliver the returns of an index fund. The Curse of the Mogul exposes the strategic failures underlying this consistently poor performance. Anyone who has ever wondered what makes Disney, News Corporation, Viacom, NBC, Universal and Time Warner tick will appreciate these enlightening insights.

The Curse of the Mogul

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