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The Innovation Stack

Building an Unbeatable Business One Crazy Idea at a Time

ISBN-13: 9780593086735

Contributor(s): Jim McKelvey

Subjects: Business & Management

Publisher: PENGUIN RANDOM HOUSE GROUP

Publisher Imprint: Portfolio

Publication Date: 12-03-2020

Format: Hardback

Availability: In stock

£23.99

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About the book

In 2009 Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting card payments, McKelvey joined his friend Jack Dorsey (the co-founder of Twitter) to launch Square, a startup that would enable small merchants to accept card payments on their mobiles. But just as Square was taking off, Amazon launched a similar product - but retreated within a year. How did Square beat the most dangerous company on the planet? Was it just luck? McKelvey eventually found the key: a strategy he calls the Innovation Stack.

The Innovation Stack

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