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The Jolt Effect

How High Performers Overcome Customer Indecision

ISBN-13: 9780593538104

Contributor(s): Matthew Dixon (author), Ted McKenna (author)

Subjects: Business & Management

Publisher: PENGUIN RANDOM HOUSE GROUP

Publisher Imprint: Portfolio

Publication Date: 22-09-2022

Format: Hardback

Availability: In stock

£27.99

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About the book

For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new study of more than two and a half million sales conversations, they reveal a surprising truth: only by addressing the customer's fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.

The Jolt Effect

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