Mad for Ads
ISBN-13: 9781525301315
Author(s): Erica Fyvie
Subjects: YN
Publisher: Hachette Book Group USA
Publisher Imprint: Kids Can Press
Publication Date: 04-05-2021
Format: Hardback
Availability: In stock
£16.99
About the book
For children growing up in an advertising-saturated world, here's an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behaviour, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. It's a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.