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The Glitter Plan

How we Started Juicy Couture for £200 and Turned it into a Global Brand

ISBN-13: 9781592409358

Contributor(s): Pamela Skaist-Levy (author), Gela Nash-Taylor (author)

Subjects: Economics

Publisher: PENGUIN RANDOM HOUSE GROUP

Publisher Imprint: Gotham Books

Publication Date: 21-05-2015

Format: Paperback

Availability: In stock

£15.99

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About the book

While working together at a LA boutique, Pamela Skaist-Levy and Gela Nash-Taylor became friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with £200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for £50 million, but not before they created a whole new genre of casual clothing that came to define California cool.

The Glitter Plan

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