For success as a non-fiction writer, you need to be sure that your writing fulfills a need, whether that is teaching new skills, entertaining your audience or providing valuable information. It also needs to be well organised, well written and overall a pleasure to read. Many good writers fail to get their work published because they do not analyse the market carefully enough or target their submissions appropriately. This book will help you develop all the skills you need and will show you how to maximise your chances of producing work that sells.