For 40 years Virgil Partch offered comic counterpoint to the grim headlines in the pages of America's most popular magazines. Known to millions by his familiar abbreviated signature, VIP, Partch ushered a new era of the gag cartoon into American popular culture - zany, sometimes surreal and always witty - his work has inspired a generation of cartoonists. Parch's alcohol themed exploits rank among his best known work, and this volume collects all of his drink-themed artwork from across his career.