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Brand Luther

How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe...

ISBN-13: 9780399563232

Author(s): Andrew Pettegree

Subjects: HR, HRA, QR

Publisher: PENGUIN RANDOM HOUSE GROUP

Publisher Imprint: Penguin Books (usa)

Publication Date: 27-10-2016

Format: Paperback / softback

Availability: In stock

£26.99

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About the book

In Brand Luther, historian Andrew Pettegree illustrates Martin Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure; its first brand. Publishing in advance of the Reformation's 500th anniversary, Brand Luther fuses the history of religion, printing and capitalism into one enthralling story, revolutionising our understanding of one of the pivotal figures and eras in all of human history.

Brand Luther

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