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Shortcut

How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

ISBN-13: 9781592409471

Contributor(s): John Pollack

Subjects: Language: History & General

Publisher: PENGUIN RANDOM HOUSE GROUP

Publisher Imprint: Avery

Publication Date: 29-09-2015

Format: Paperback

Availability: In stock

£15.99

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About the book

From the meatpacking plants that inspired Henry Ford's first moving assembly line, to the domino theory that lead America into Vietnam, to the bicycle of the mind' that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us. In Shortcut, Pollack explores this territory with engaging stories, surprising examples and a practical method to evaluate the truth or effectiveness of any analogy. Shortcut will improve critical thinking, enhance creativity and offer a fresh approach to the nature of ideas.'

Shortcut

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