The Hidden Persuaders
ISBN-13: 9780978843106
Contributor(s): Vance Packard
Subjects: Media Studies
Publisher: Ig Publishing
Publisher Imprint: Ig Publishing
Publication Date: 10-10-2007
Format: Paperback
Availability: In stock
£15.99
About the book
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.