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Brand It Yourself

The Fast, Focused Way to Marketplace Magic

ISBN-13: 9781591841067

Contributor(s): Lynn Altman

Subject: Business & Management

Publisher Imprint: Portfolio

Publication Date: 07-12-2006

Format: Hardback

Availability: Out of stock

£15.99

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About the book

Marketing supremo Altman shares her experiences helping top global companies develop new products, services and brand campaigns. Brand it Yourself is about getting a handle on your brand fast - without getting bogged down by research data, focus groups, or company politics. Altman believes branding should be an exciting, energizing process, as shown by her successful Brandmaker express process. Techniques given here can save the reader time and stress in the branding crusade.