Brands A-z: Muji
ISBN-13: 9781904915201
Contributor(s): Moon Chen Jiao Jiao
Subject: Advertising Industry
Publisher Imprint: Southbank Publishing
Publication Date: 02-10-2007
Format: Hardback
Availability: Out of stock
£22.00
About the book
Brands A-Z is a series that tells the story of independent, creative and alternative brands. This volume addresses the renowned Japanese brand and looks at its definitive advertising campaigns and charts the creative thinking processes that produced Muji's no-frills brand artwork. Also features interviews with designers and the history of a brand that has established a world-wide following. This visually stunning book is a must-have for Muji fans and for advertisers and designers everywhere.