In the increasingly competitive world of advertising and marketing, successfully launching a new product or service is a huge challenge. By Invitation Only is a collection of some of the world's most innovative launch concepts created in recent years and demonstrates the lengths to which corporations will go to get the attention of the consumers targeted. Brands include TAGHeuer, Red Bull Music Academy, Nike, and Mont Blanc.
About the book
In the increasingly competitive world of advertising and marketing, successfully launching a new product or service is a huge challenge. By Invitation Only is a collection of some of the world's most innovative launch concepts created in recent years and demonstrates the lengths to which corporations will go to get the attention of the consumers targeted. Brands include TAGHeuer, Red Bull Music Academy, Nike, and Mont Blanc.