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Competition Demystified

A Radically Simplified Approach to Business Strategy

ISBN-13: 9781591840572

Contributor(s): Bruce Greenwald (author), Kahn Judd (author)

Subjects: Business & Management

Publisher: PENGUIN RANDOM HOUSE GROUP

Publisher Imprint: Portfolio

Publication Date: 01-09-2005

Format: Hardback

Availability: Out of stock

£18.99

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About the book

Distinguished Columbia Business School lecturer Bruce Greenwald offers a bold new theory of competitive strategy - a theory far more simple and effective than the most well-known ones. Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. A wide range of examples are covered, from retail to telecommunications, and his lessons can be applied to all businesses. This title really does offer a great new way to exploit competitive advantages.