As the homicide rate of America's gang capital dominates the news, stoked by social media, this book examines the colourful lost forms of corporate branding by its tribal 'nations.' In this diverse city of business and clubs, we encounter greasers, girl gangs, gay gangs, 'freaks,' 'heads,' 'white power organisations,' 'party crews,' and their bizarre Gothic world of pop commercial imagery and quasi-masonic symbolism. It illustrates the untold story of Latin and white gangs in the nation's most segregated city. The history of Chicago's hoods reflects both America, and the world today.