Confessions of an Advertising Man
ISBN-13: 9781904915379
Contributor(s): David Ogilvy
Subject: Media Studies
Publisher Imprint: Southbank Publishing
Publication Date: 01-09-2011
Format: Paperback
Availability: In stock
£14.99
About the book
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.