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Disney Institute, Book 1 Casting Magic: Engaging Employees The Disney Way

ISBN-13: 9781423190943

Contributor(s): Disney Institute (edited by), Theodore Kinni (author)

Subject: Business & Management

Publisher Imprint: DISNEY EDITIONS

Publication Date: 19-11-2015

Format: Hardback

Availability: Out of stock

£17.99

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About the book

Over the past nine decades, The Walt Disney Company has been providing extraordinary entertainment and experiences to families globally. Thanks to their loyalty, Disney has grown into one of the world's largest media companies, and its brand has become one of the world's best loved and most valuable. Casting Magic, written under the auspices of Disney Institute, pulls aside the curtain to reveal why Disney's workforce is such a powerful generator of innovative products and services and superlative customer experiences.