Whether you're selling software or sofas, hotdogs or hot tubs, good press relations is the secret of achieving recognition and, ultimately, of increasing sales. From writing a press release to taking photos, organising press conferences to setting up one-on-one interviews, Do Your Own PR tells you step by step how to master the skills of the spin doctor and raise your own profile.
About the book
Whether you're selling software or sofas, hotdogs or hot tubs, good press relations is the secret of achieving recognition and, ultimately, of increasing sales. From writing a press release to taking photos, organising press conferences to setting up one-on-one interviews, Do Your Own PR tells you step by step how to master the skills of the spin doctor and raise your own profile.