Doublespeak
ISBN-13: 9781632460172
Author(s): William Lutz
Subjects: Languages
Publisher: Ig Publishing
Publisher Imprint: Ig Publishing
Publication Date: 21-04-2016
Format: Paperback / softback
Availability: In stock
£17.99
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About the book
Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak - euphemism, jargon, gobbledygook or 'bureaucratese' and inflated language - showing how each is used in business, advertising, medicine, government and the military. In this seminal book, Lutz articulates that the goal of doublespeak is 'to distort reality and corrupt thought'.