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Good Is The New Cool

Market Like You Give a Damn

ISBN-13: 9781682450468

Contributor(s): Bobby Jones

Subject: Business & Management

Publisher Imprint: Regan Arts

Publication Date: 27-10-2016

Format: Hardback

Availability: Out of stock

£21.99

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About the book

Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity.