I Love Type 02

I Love Type 02
  • ISBN-13: 9789881732873
  • Subject: Graphic design
  • Publisher: Gingko Press
  • Imprint: Victionary
  • Publication Date: 30-07-2010
  • Format: p/b

Availability: No longer supplied by us

£25.00
First designed by Herb Lubalin as a logo, not a typeface, Avant Garde has had a tumultuous history. Once a representation of innovation and singularity, its popularity in the 1970s has given it a distinctly retro connotation in modern times. Its complex ligatures, particularly the distinctive dramatically-slanted A,' are a challenge for any designer to master, and the ongoing debate continues over whether anyone has been able to use it correctly since Lubalin himself.'
About the book

First designed by Herb Lubalin as a logo, not a typeface, Avant Garde has had a tumultuous history. Once a representation of innovation and singularity, its popularity in the 1970s has given it a distinctly retro connotation in modern times. Its complex ligatures, particularly the distinctive dramatically-slanted A,' are a challenge for any designer to master, and the ongoing debate continues over whether anyone has been able to use it correctly since Lubalin himself.'