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Jet Lag

An Adman's View of the World

ISBN-13: 9781576876176

Author(s): Jean-Marie Dru

Subjects: KNT, KNTY

Publisher: Simon And Schuster Group USA

Publisher Imprint: Powerhouse Books

Publication Date: 04-09-2012

Format: Hardback

Availability: In stock

£25.99

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About the book

What is advertising if not a window on the world? When a leader of one of the world's most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many others with which he has been intimately connected over years. Jet Lag is a journey, taking us from New York to Paris, from Tokyo to LA, and introducing key players like Carlos Ghosn, Edouard Michelin, Steve Jobs, and Muhammad Ali along the way.

Jet Lag

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