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Kick Ass Social Commerce for E-preneurs

Kick Ass Social Commerce for E-preneurs

It's Not About Likes - It's About Sales

ISBN-13: 9781939529442

Author(s): John Lawson

Subjects: Business Management

Publisher: Simon And Schuster Group USA

Publisher Imprint: Benbella Books

Publication Date: 04-03-2014

Format: Paperback / softback

Availability: In stock

£15.99

About the book

It's not about Likes -- it's about sales. You're not alone. Almost all businesses are marketing online these days -- everyone tweets, posts to social networks, and blogs. What you're doing now is not enough to make your business stand out. Forget what all the self-proclaimed 'social media gurus' are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn't cut it anymore. In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media. One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales. In Kick Ass Social Commerce for E-Preneurs, Lawson and bestselling e-commerce author Debra Schepp take you step-by-step through: Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing -- from start-up to empire; Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites; Building a thriving e-commerce business and keeping it vibrant and growing; What are you waiting for? Read this book and start kicking social commerce ass.