Cafe Gratitude was founded in the Bay Area with the simple ethos that joy derives from loving and being grateful for food, health, and good company. The dishes are named to double as affirmations of self. 'I Am Fearless,' 'I Am Humble,' and 'I Am Open-Hearted' nod to the restaurant's core belief that food is just as much about spirit as it is about appetite. The cafe has expanded and changed over the years, but the founding principles have remained the same, and the food continues to celebrate the flavours of plants with organic, from-scratch, and healthy ingredients free of animal products, processed soy, and, in almost all cases, refined sweeteners.