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Lovemarks Effect

Mystery, Sensuality and Intimacy at Work

ISBN-13: 9781576872673

Contributor(s): Kevin Roberts

Subject: Business & Management

Publisher Imprint: Powerhouse

Publication Date: 08-03-2007

Format: Hardback

Availability: Out of stock

£25.99

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About the book

This second book by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, is a follow-up to his bestselling blockbuster, Lovemarks. His first book dropped 'the L word' into the world of ideas, marketing and communication. The effect was electric. Responses ranged from the emotionally inspired to the intellectually inflamed. Shapes in my Heart offers ideas and stories about Lovemarks in action. Roberts' personally engaging and provocative spirit permeates the book as he follows Lovemarks into the hearts of consumers and shoppers.