NOON NOPI literally means 'Eye Level'.Developed as an educational methodology by Dr Young Joon Kang in 1976, it has been adopted by teachers and schools worldwide. It has also been adapted to success in marketing within the Asian economic sphere. Eye Level nurtures self-confi dence, self-motivation and creativite problem solving through critical thinking. It demonstrates how, by focusing your business development strategy at points within the eyeline of the consumer through readily recognisable tools and imagery), you are guaranteed to greatly increase your success rate.