What is the secret to momentum? Many people believe that it's driven by emotion and is unpredictable, but as Mike Berland, the internationally recognised pollster and strategic advisor, has discovered, it's actually a science. In Maximum Momentum Berland reveals the key, beginning with the simple physics formula - mass x velocity. He then develops a Momentum Matrix - five signals that decode the science into effective measures. Maximum Momentum is a lively examination of hot trends in the current arena - from politics to society to business to sports.
