Motion instantly arrests our attention and captivates us, quieting our movements and bringing us back to the present. Whether caused by a type of hypnotic response or a call back to prehistoric times when sudden movements could herald the appearance of predator or prey, we find ourselves compelled viewers. Today's designers increasingly take advantage of this attention to reinforce branding through the relatively new platforms of mobile multimedia. This title investigates that trend.
About the book
Motion instantly arrests our attention and captivates us, quieting our movements and bringing us back to the present. Whether caused by a type of hypnotic response or a call back to prehistoric times when sudden movements could herald the appearance of predator or prey, we find ourselves compelled viewers. Today's designers increasingly take advantage of this attention to reinforce branding through the relatively new platforms of mobile multimedia. This title investigates that trend.