Present Shock
When Everything Happens Now
ISBN-13: 9781617230103
Contributor(s): Douglas Rushkoff
Subject: Popular Culture
Publisher Imprint: Current
Publication Date: 24-04-2014
Format: Paperback
Availability: Out of stock
£15.99
About the book
Back in the 1970s, futurism was all the rage. But looking forward is becoming a thing of the past. According to Douglas Rushkoff, presentism is the new ethos of a society that's always on, in real time, updating live. Guided by neither history nor long term goals, we navigate a sea of media that blend the past and future into a mash-up of instantaneous experience. Rushkoff shows how this trend is both disorienting and exhilarating. But we are in danger of squandering this cognitive surplus on trivia. Rushkoff shows how we can instead ground ourselves in the present tense.