Lilian Quick has looked up to her cousin Florence her whole life. Florence is everything Lilian is not: brave, adventurous, American. They've been out of touch for twenty years - but Lilian, forty, single and struggling as a pet portraitist in Toronto, has been watching Florence, who has become internet-famous as Eleven Novak, the face of a feminine-lifestyle empowerment brand. Eleven is going to help Lilian build her brand and be her best self: confident, affluent, self-actualised. In just three months, Lilian's life changes drastically and becomes everything she's dreamed of. But is it everything she wants? And can she really trust Eleven?
