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Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

ISBN-13: 9781591843948

Contributor(s): Guy Kawasaki

Subject: Business & Management

Publisher Imprint: Portfolio

Publication Date: 28-04-2011

Format: Paperback

Availability: Out of stock

£21.99

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About the book

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. Reality Check is Kawasaki's all-in-one guide for starting and operating great organisations - ones that stand the test of time and ignore any passing fads in business theory.