Like Covey before him, Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life. In Right Away and All At Once, Brenneman takes what he's learned from turning around or tuning up many businesses - including Continental Airlines and Burger King - and distils it into a simple, clear, 5-step roadmap that anyone can follow. Brenneman's inspiring examples, from both his business and life, demonstrate the astounding effects his 5 steps can have when you apply them right away and all at once.
