Running A Creative Company In The Digital Age

by Lucy Baxter
Running A Creative Company In The Digital Age
  • ISBN-13: 9781843449263
  • Author(s): Lucy Baxter
  • Subject: Business & management
  • Publisher: No Exit Press
  • Imprint: Creative Essentials
  • Publication Date: 23-02-2017
  • Format: p/b

Availability: In stock

£19.99
Running a Creative Company in the Digital Age guides you through the joys and pitfalls of setting up and running your own creative company in the modern media climate. It covers all the details of company set up, structure, management and content production for digital, TV, festivals, charities/NGOs, education, brands and businesses, while being innovative with new business models and platforms. Other areas featured include Publicity and Advertising, Pitching for Business, protecting your ideas, working with talent, growth strategies and merging or selling your company.
About the book

Running a Creative Company in the Digital Age guides you through the joys and pitfalls of setting up and running your own creative company in the modern media climate. It covers all the details of company set up, structure, management and content production for digital, TV, festivals, charities/NGOs, education, brands and businesses, while being innovative with new business models and platforms. Other areas featured include Publicity and Advertising, Pitching for Business, protecting your ideas, working with talent, growth strategies and merging or selling your company.